What is Digital Marketing?
Marketing has always been about spreading awareness about a product/service to the audience to convert them into sales. You must see advertisements in newspapers, billboards, digital billboards, etc. These are all forms of marketing, often termed Traditional Marketing.

Enters Digital Marketing,

Digital Marketing has reformed the methods and strategy of marketing services and products completely. The boost in internet availability and affordability increased the number of people using online platforms such as social media, websites, and e-mail, giving marketers a new area for marketing.