The India Brand Equity Foundation (IBEF) is a trust established by the Indian government to promote and enhance the image of Brand India globally. It serves as a vital resource for information on various industry sectors of the Indian economy, offering market intelligence, research insights, and business opportunities. IBEF plays a crucial role in projecting India as a preferred investment destination, facilitating trade, and fostering economic growth by showcasing the country's strengths, achievements, and potential on the global stage.